Updated: Dec 30, 2021
The reason why people are taking photographs is changing.
Everyone is owning a camera integrated in a smartphone, there is no more necessity to own a proper camera, to understand how it works.
We don’t need to know how exposure works as the camera does everything automatically.
It works in all occasions. It's easy to use. We don't have to think and make any efforts. The filters can enhance the colours, our look making us feel more good.
Today the reason why to take photographs is not because we want to take a good photograph. It’s because we want to communicate on your social media. And we want to do in any situation we found ourselves.
Taking a photo is immediate.
We live in a very fast environment with thousands of images every day.
We communicate with images more than anything else. We are not using words anymore. Reading is becoming difficult.
The mobile phone becomes a component of our body, an extension of the arm.
We focus on the present, we forget the past, we share fleeting moments that then disappear mentally and the photograph taken no longer records the event, but becomes part of it.
We exist because we produce images.
Our life without digital devices has not reason to exist.
The camera becomes an integrated part of us, an object of desire that realizes our desires by focusing attention on the sharing and transmission of visual data, creates a fusion with other people, a fusion between the public and private spheres and an immediate gratification of the need for express our point of view.
What we are interested is posing and posting a self-portrait with our new outfit on, new haircut, a lovely dinner, a group of friends.
We want to feel good about ourselves. We are constantly looking for like.
Why likes are becoming so important in our life?
First of all likes on social media platforms such as Facebook or Instagram increase our credibility.
If someone LIKES a page on Facebook or a post on Twitter, that person's followers are more likely to both see and be interested in what the person or brand behind that page has to say.
They follow us.
Photography today is all about social and virtual communication.
Then, what about that “frozen moment” or document that instant so dear to traditional photographers such Henry Cartier Bresson? Unfortunately it doesn’t work anymore or if it works it is aimed at small groups of artisans of photography.
Thanks God there are still present in this world.
Photography has always been about communication of course.
But it makes a huge difference if the medium your photos are being consumed in is a museum or a photo book or the blazing fast world of hyper-connected reality.
That’s why there are some images that work in this environment and some don’t.
Look at the most popular Instagram users and the photos they produce.
None of them were photographers before they created their profiles, yet they take the photos that millions of people like every day.
Photography is a language.