Updated: Dec 31, 2021
That of our age is a new type of capitalism called "surveillance" which works by providing free services to billions of people, in exchange for the ability to monitor in detail the behavior of us, users on the network often without our explicit consent.
Google, Facebook, Instagram …etc … are constantly growing thanks to the collection of this information, most of which is passed to more advanced machine intelligence processes, becoming market predictions.
What is machine intelligence?
Existing at the intersection of machine learning and artificial intelligence, machine intelligence is advanced computing that enables a machine to interact with its environment in an intelligent way.
What is Artificial Intelligence?
Artificial intelligence (AI) is a set of algorithms, processes and methodologies that allow a computer system to perform tasks that would normally require human-level intelligence. AI can appear as a component in a larger system or in the form of a computer application, digital agent or autonomous machine.
A new phase has therefore been added to the chain of capitalism, and it is we who represent it, but this digital technology is dividing the citizens of any society into two: the overseers and the supervised.
The surveillance capitalism that governs this type of society has transformed us into codes, numbers, de-humanized entities, and acts as social control through marketing and advertising.
By now, brands and marketing can more convincingly do what the philosophy did first: create concepts.
Even the politic and the candidate are brands: the slogans they use serve to try to convince people (us) that something new, different is about to happen, when nothing happens at the end.
Marketing controls reality by suggesting that the possible options are limited by what the market offers, given that the proposals are generally based on our previously monitored interests.
Obviously it is impossible to reset a complex process of this type, also because the surveillance that it often implies brings us privileges that not many would be willing to give up.
What would our social and professional life be without social media?
The solution is to adapt the change of our society to the new institutions that control it, understand how, "resist the joys of marketing", and make the control more conscious, creative and healthy.
by Loredana Denicola - Thoughts and Reflections
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